![]() The company now occupies roughly as much space worldwide as 38 Pentagons. Amazon is a fashion designer, advertising business, television and movie producer, book publisher, and the owner of a sprawling platform for crowdsourced micro-labor tasks. It’s now the largest provider of cloud computing services and a maker of home security systems. The company is known as the “everything store,” but in its dogged pursuit of growth, Amazon has come to dominate more than just ecommerce. The nascent firm had been dubbed “Cadabra,” but Bezos wanted a less playful, more accurate alternative: “Relentless.” ( redirects to to this day.) Twenty-four years later, perhaps no adjective better describes Bezos’ empire than the name he once wanted to give it. In 1994, soon after Jeff Bezos incorporated what would become Amazon, the entrepreneur briefly contemplated changing the company’s name. ![]()
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